Yes, I might be a little bit long in the tooth, but I still know which end is up. And what’s up are all these kids I’ve raised, these Millennial beings who seem to go about life looking through a completely different set of glasses than I wear. They’re smart and...
Millennials like to turn buying into something akin to a social event and it gets competitive! Take my daughter-in-law Farin and daughter Megan for example. Around Christmas time my brother told Megan about the ibotta app. She in turn told Farin, who downloaded the...
The funny thing about these Millennials is that they see themselves in others shoes. Maybe it’s a desire to become someone better than they are, maybe it has more to do with their hopes of a better society or maybe it’s just a level of empathy that is far removed from...
As I watched one of the debates last year I couldn’t help but think about the similarities in how millennials shop for a candidate, and how they shop for food…and I haven’t been able to get it out of my head. The irony is that there is very little difference between...
“Going once… going twice… Sold to the highest bidder. Please pay the cashier for your block of Millennial consumers.” Did you get any? Did you wait too late to start engaging them? Or did you invest the time building quality and engaging relationships while...
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