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What Wrong With My Branding?…..It’s Always Worked Before

Branding is a tricky thing. Who can figure which end is up these days?… It’s a real head scratcher. For years you’ve spent time and invested money in carrying a message that you thought spoke to your core customer. Now you find out that your customer demographic...

You Want A Healthy Kids Breakfast? Where Did This Come From?

You want to see my iPhone? Why? Your 9 years old…you want to show me a healthy recipe? What do you know about healthy foods… and what site are you going to? Let me see this!…..Just another exciting weekend in the life of this Grand Millennial. Alex is my first born...

Your Staff Is The Face Of Your Business

The question is…. do you speak Millennial? You are now facing the same challenges Mork faced when trying to translate the English vocabulary and nuances to Orson back on Ork (for those of you who don’t know what I’m talking about…then you probably already speak...

Geez You’re Just Shopping…Does It Always Have To Be An Experience

That just sounds plain exhausting already. The reality for most retailers is that keeping up with those Millennials is not for the faint of heart. Whether they’re a self-proclaimed BBQ Foodie like my oldest, a “where’s the local sustainable section” guy like my middle...