You want to see my iPhone? Why? Your 9 years old…you want to show me a healthy recipe? What do you know about healthy foods… and what site are you going to? Let me see this!…..Just another exciting weekend in the life of this Grand Millennial.
Alex is my first born grandchild… the only male (poor thing), lives for Hot Wheels and talks like he’s 34. I love him to death. Probably because he challenges my intellect….which is not so hard to do these days. He really threw me for a loop last weekend though. The typical “what would you like to eat?” question brought about one of the most surprising conversations ever and one that resulted in a trip to the grocery store for provisions. He had seen on the Disney channel a site called Mickey Check which has healthy recipes for kids to make and eat…. making them feel good about their choices. Not surprising Alex had already visited the site and picked out a waffle he said he REALLY wanted to make…one with a big yellow checkmark denoting the healthy content. Ricotta cheese, apples, cinnamon, oat and whole wheat flour, flaxseed, egg whites, blueberries and strawberries? It looked delicious!… What had this clone done with my grandson? I ran with it more out of curiosity and complete shock…but it really got me thinking about the marketing of his parents and how targeted marketing was being used so successfully through him to his Millennial parents (and grand millennials) who held the purse strings. Not a new concept but a brilliant application with that millennial vibe.
Once again my mind starts churning on how to incorporate a kid friendly recipe program into grocery stores, and at the point of purchase were parents would be influenced…and delighted to see their young ones wanting to try new and healthy foods. What parent in their right mind is going to say “Nope…no healthy foods for you mister.”
A kid friendly recipe kiosk is great but not always affordable for smaller grocers. Something that gets the kids attention while shopping with mom and dad I think would hold the biggest advantage. Weekly poster board pictures of kid’s healthy meals with the recipes right there…even your web site that they could send pictures of their favorites to as well. Every kid over 3 knows how to read URL’s these days. Or, how about an endcap display with most of the ingredients and an eye catching recipe card with kids pics on it. Something the kids (dragging their parents along) know will be there week after week and they’ll look for…Something that engages the kids…ergo the parents. And then you got em’! Just like I got got.