As someone who lives and plays in this arena even, I feel the pressure of keeping up with every new turn of a phrase. Is it a Buzz word or is it something real and tangible I need to pay attention to? So instead of my usual Millennial challenged perspective I decided...
Branding is a tricky thing. Who can figure which end is up these days?… It’s a real head scratcher. For years you’ve spent time and invested money in carrying a message that you thought spoke to your core customer. Now you find out that your customer demographic...
You want to see my iPhone? Why? Your 9 years old…you want to show me a healthy recipe? What do you know about healthy foods… and what site are you going to? Let me see this!…..Just another exciting weekend in the life of this Grand Millennial. Alex is my first born...
The question is…. do you speak Millennial? You are now facing the same challenges Mork faced when trying to translate the English vocabulary and nuances to Orson back on Ork (for those of you who don’t know what I’m talking about…then you probably already speak...
The spoken word is a powerful force…just ask my grown kids whom I can still stop dead in their tracks with just a word. I still got it! In my day we actually talked with our mouths unlike my lovely children who seem to use their thumbs a lot. These day’s texting and...
That just sounds plain exhausting already. The reality for most retailers is that keeping up with those Millennials is not for the faint of heart. Whether they’re a self-proclaimed BBQ Foodie like my oldest, a “where’s the local sustainable section” guy like my middle...
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