Valassis Pilot Program of Audio Ad Impact A Valassis / Adergy CPG sign / sound marketing initiative or a stand alone audio marketing initiative.  It delivers the full-strength marketing influence of Valassis. Adergy is on the Air Adergy's own third party CPG marketing initiative. This initiative works with national advertising agencies to deliver time-sensitive, branded marketing to the point of purchase. Adergy's Neighborhood Connection In-store audio advertisements promoting local or regional businesses approved for play by store. Neighborhood advertising builds local community loyalty. MaxieTunesSM A smart phone app currently in development which enables free downloads of featured songs playing in-store. It combines an enhanced 'fun' shopping experience with targeted CPG and store advertising. Adergy Latino Adergy's own Hispanic CPG marketing initiative. Adergy Latino integrates and heightens the awareness of events, holidays and the Latino culture. POP Radio A third party marketing company that delivers national radio ads to stores through Adergy.